Operations · Program Development · Leadership

I build programs that move.

Seven years turning a competitive athletics facility into a thriving business — programs built from zero, teams developed, and revenue that shows up in the numbers. That operator's discipline travels to any team worth building.

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76%
Trial → member conversion
85%
Six-month retention
$120K+
Program revenue built
600+
Active members served
10+
Coaches led & developed

Featured Work

Real programs · Real numbers

Program DesignPricingGrowth

Flip Class Program

Built a flagship program from scratch — concept, curriculum, pricing, and operations — and scaled it across three revenue models.

$120K+
Revenue
400+
Enrollments
3
Revenue models
  • Identified an unserved demand: members and non-members wanting structured flip and trick progressions outside standard classes.
  • Designed the curriculum, safety standards, and coach requirements, then trained staff to deliver it consistently.
  • Tested and iterated three revenue models — drop-in, series enrollment, and membership add-on — to find the mix that maximized both access and margin.
  • Owned the full P&L view: pricing, coach payroll, capacity planning, and enrollment pacing.
OperationsMember ExperienceData

Membership Funnel & Retention

Rebuilt how trials convert and how members stick — the two numbers that decide whether a facility grows or churns.

76%
Trial conversion
85%
6-mo retention
600+
Members
  • Mapped the full member journey from first inquiry to six-month mark and identified where drop-off happened.
  • Standardized the trial experience so every prospective member got a consistent, high-touch first visit.
  • Built follow-up and check-in rhythms for coaches, tying retention to relationships rather than just scheduling.
  • Tracked conversion and retention as operating metrics, not afterthoughts — and managed the team to them.
LeadershipTalent Development

Coaching Team & Athlete Development

Led and developed a team of 10+ coaches — and coached athletes to the highest levels of the sport.

10+
Coaches led
Team USA
Athlete coached
  • Hired, trained, and scheduled a coaching staff of 10+, building development pathways so coaches grew instead of burning out.
  • Coached the youngest-ever member of Team USA parkour and a Sport Parkour League World Championships competitor.
  • Set the standard for safety, progression, and class quality across 600+ members' weekly experience.
  • Translated athlete-development thinking into staff development: clear progressions, honest feedback, earned autonomy.
AthleteCompetition

Competitive Athletics

I don't just run the operations side of sport — I compete. Movement is the through-line of everything I do.

Nat'l
Qualifier placements
4
Sports competed
  • Competitive parkour athlete with regional and national qualifier placements.
  • Former competitive swimmer, diver, and water polo player — a decade-plus of training, competing, and performing under pressure.
  • Parkour taught me a working philosophy: failure is progression. You fall, you adjust, you take the line again.

Analysis

Finance · Valuation · Strategy

Equity ResearchDCF ModelingExcel

Fox Factory (FOXF) — Full DCF Valuation

End-to-end equity valuation of Fox Factory Holding Corp: 10-K dissection, earnings call analysis, and a 10-year discounted cash flow model built from FactSet fundamentals — concluding in a strong buy call with 264% implied upside.

$16.37Market price
→
$59.65Intrinsic value (DCF)
8.98%
WACC (CAPM)
1.48
Beta · 5-yr monthly
10-yr
FCF forecast
Buy
Recommendation
  • The setup: FOXF fell from its highs after a post-pandemic inventory correction across OEM and aftermarket channels, plus a debt-funded $559M acquisition of Marucci Sports that pushed annual interest expense from under $10M to roughly $58M — wiping out most of GAAP operating income.
  • The groundwork: Dissected the full 10-K (segments, customer concentration, geographic mix, risk factors) and analyzed the Q3 2025 earnings call for management tone, segment commentary, and capital allocation priorities.
  • The model: Converted GAAP net income to NOPAT to separate operating performance from financing effects, then projected free cash flow over 10 years — revenue growth starting at 5.5% and tapering to ~3% at the terminal period to reflect recovery, then normalization.
  • The discount rate: Calculated beta of 1.48 from five years of FOXF vs. S&P 500 monthly returns, ran it through CAPM, and weighted against the actual capital structure (~47% equity / 53% debt) for a WACC of 8.98%.
  • The call: Enterprise value less net debt yields an intrinsic value of $59.65 per share against a $16.37 market price. Thesis: the market is pricing cyclical, leverage-driven weakness as permanent. The core business, brand, and OEM relationships are intact — strong buy on a long-term horizon.
Download the full Excel model →

Independent academic research project · Not investment advice

The Line

In parkour, a line is your route through the obstacles. Here's mine.

2019 · The Start

Coach @ Sessions Academy of Movement

Started on the floor, coaching kids and adults through their first vaults and their first competitions. Learned the business from the place every good operator should: face to face with the members.

CoachingCurriculumMember relationships

Mid-run · The Build

Program Development @ Sessions

Moved from delivering programs to designing them. Built Flip Class from a blank page into a $120K+ program, and started treating conversion and retention as numbers I owned.

Program designPricingRevenue ops

Now · Year 7

Operations & Program Development Lead @ Sessions

Running operations for a 600+ member facility and leading a team of 10+ coaches. Responsible for the systems, the staff, and the experience — the whole machine.

Team leadershipOperationsP&L thinking

2026 · The Next Jump

What's Next · Open to the Right Team

Ready for the next challenge: operations, program, and leadership roles where building things and developing people matter — backed by a B.S. in Business Administration (Finance) from San José State to pair with the operator instincts.

Open to opportunitiesSJSU Finance

About

The person behind the numbers

I'm Benjamin Chadda — an operations and program development leader who came up through sport. Over seven years at Sessions Academy of Movement, a competitive parkour facility in San José, I went from coaching classes to running the operation: programs, people, and P&L.

What I care about is the space where culture meets real business discipline. Great programs — in any industry — don't survive on passion alone. They survive on conversion rates, retention, people development, and pricing that works. I've spent my career proving both sides can win at once, and those fundamentals travel.

I hold a B.S. in Business Administration with a Finance concentration from San José State University, which means I talk about programs in terms of unit economics and contribution margin, not just vibes.

Outside of work I'm a competitive parkour athlete with regional and national qualifier placements, and a former competitive swimmer, diver, and water polo player. Parkour gave me my working philosophy: failure is progression. You bail, you adjust, you take the line again.

Let's take the next line together.

Seven years of building programs, leading teams, and owning the numbers — ready to put to work on my next team. If you're building something worth building, I'd love to talk.

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